Before planning a planogram, retailers should have detailed real-time data regarding potential sales and demand for the product, a list of customers, consumer behavior details, technical data from google and advertising networks, predictive analysis and more. Planogram template is a detailed sketch that aids in retail shelf planning. The priority of retail shelf planning is to maximize storage space and illustrate the number of facings allotted for SKU. A retailer should not place products by his own choice or calculations. Such an activity can result in financial losses and affect brand loyalty. Therefore, when planning for a shelf management system, he should study customers, their behavior, trends in the market, competitor’s market, inventory management and more. Planograms are visual merchandising tools that help retailers in optimizing space and maximizing sales. So, how can a manager or store owner cleverly plan their shelf management process? A planogram is the answer to that question. In that case, retailers will plan properly to maximize every inch of the available shelf space. Today, retail space is limited and highly expensive. Mostly in every retail store, managers take special attention to arrange their retail shelves aesthetically, so as to drive the customers into store. The tactic behind such a method is a well-presented shelf management system, that help satisfy consumer buying necessities. ![]()
0 Comments
Leave a Reply. |
Details
AuthorHolly ArchivesCategories |